‘Apart from cost, businesses must consider training, maintenance & upgrades’


CK Govil, President, ACAAI said, “The logistics industry is the engine of global trade, yet it remains one of the slowest to fully adopt modern technology. While high costs and a traditional mindset are often cited as the main reasons, the reality is a combination of multiple, interrelated factors that continue to delay widespread digital transformation. Cost is certainly a major concern. Implementing technologies like Transportation Management Systems (TMS), Warehouse Management Systems (WMS), real-time tracking, artificial intelligence, or blockchain solutions often requires significant upfront investment. For small and medium-sized logistics firms — especially in developing countries — these costs are seen as a burden rather than a long-term investment. In addition to installation, businesses must consider training, maintenance, and upgrades, further adding to the perceived financial strain.

Equally significant is the traditional mindset prevalent in many logistics organizations. A large portion of the industry is built on family-run or legacy businesses that have operated successfully using manual systems for decades. Change, especially technological, is often viewed as risky or unnecessary. This “if it’s not broken, don’t fix it” mentality creates strong resistance to innovation.

However, limiting the hesitation to just cost and culture oversimplifies the issue. A less visible but equally important challenge is the lack of digital literacy and awareness. Many business owners and operational staff do not fully understand how modern technology can improve efficiency, reduce errors, and enhance customer satisfaction. Without this understanding, there’s little motivation to explore digital solutions.

The fragmented nature of the logistics industry also poses a challenge. With thousands of independent operators — from transporters to freight forwarders — standardizing systems becomes difficult. Without interoperability across platforms, adopting technology in isolation can feel inefficient or pointless.

There’s also fear of job loss among employees. Automation and digital tools are often perceived as threats to existing roles, leading to internal resistance. Without proper communication and change management, these fears can stall or derail digital initiatives.

Data security and privacy concerns add another layer of hesitation. Logistics companies deal with sensitive data — including customer information, shipment routes, and customs documentation. The fear of cyber threats or data breaches often discourages adoption of cloud-based or third-party tech platforms.

In summary, while cost and traditional thinking are major contributors, the hesitation to embrace technology in logistics stems from a deeper web of factors — including low awareness, structural fragmentation, workforce concerns, and security fears. To move forward, the industry needs more education, accessible and scalable tech solutions, government incentives, and strong leadership willing to drive change. The future of logistics is digital — but unlocking its full potential requires breaking these long-standing barriers with trust, collaboration, and vision.