Shiprocket reports growth of over 191% in sellers from Tier-III markets

As India’s most-awaited festival, Diwali, is around the corner, Shiprocket has released its annual Festive Season Report for the D2C sector. The report highlights various aspects such as growth in the number of sellers from Tier-II and Tier-III cities, top cities for delivery and pickup, most popular categories, and more.
The report focuses on shipment trends just before the grand festive season in the D2C sector between August 2020 and August 2021.
As opposed to 2020, Shiprocket has observed a 191%+ increase in sellers in the Tier-III market while the Tier-II cities saw a surge of nearly 176%, and Tier-I cities registered an increase of over 138%. The report also revealed an uptick of over 213% in the percentage of first-time sellers in Tier-III cities, while Tier-II and Tier-I cities saw a growth of more than 138% and 175%, respectively. The platform now has over 47,000 sellers from Tier-III cities as compared to the 16,000+ sellers in 2020.
Shiprocket also noted that offline channels were the most popular this year, having registered a growth of over 301% compared to last year. While the social media witnessed the growth of more than 153% growth, followed by online stores that saw an increase of 115%+ sellers. Among the various channels, marketplaces observed the least change at just over 71% compared to 2020.