‘Use innovation to solve inefficiency, modernise processes’

Kunal Maheshwari, Chief Growth Officer, Softlink Global said, “There’s a massive opportunity to transform a traditionally complex, fragmented industry with fresh thinking and technology. Many young entrepreneurs see the opportunity to introduce innovation for solving inefficiencies, modernizing systems, and making a lasting impact in an industry that is widely considered the digital backbone of the global economy.  The focus is on adopting a tech-first mindset—using AI, automation, and data analytics to enhance visibility, speed, and cost-efficiency. From hyperlocal delivery models to digitized warehouses and end-to-end tracking platforms, young founders are making logistics smarter, more agile, and customer-focused.”