Cargo Breaking News
Amit Maheshwari, Founder and CEO, Softlink Global said, “India has raw talent. There is often a disconnect between tech capability and domain expertise. Our approach is to give hands-on exposure, real-world scenarios and domain-centric learning that prepares the workforce to adopt and thrive in technology-driven logistics. Our academy is focused on bridging the freight-tech skill gap through programmes, such as
LogiEXPERT: Upskilling current logistics professionals
LogiSKILL: A vocational program for fresh graduates or career changers
LogiLEARN: Collaborations with academic institutions for practical training using Logi-Sys.
He also adds, “The challenges include resistance to change, particularly in traditionally run freight businesses, perceived cost versus ROI concerns, limited digital infrastructure among smaller players and lack of internal champions to lead tech adoption. However, with increasing compliance mandates, customer expectations and global exposure, the market is shifting. Our role is to simplify digital transformation, offer rapid deployment, ensuring outcomes and not just installations.”
