Shipway unveils ShipNotes to streamline logistics

Shipway launched its e-commerce logistics report, ShipNotes, which offers data-driven insights into one of the most critical challenges facing Indian e-commerce: Return to Origin (RTO). The analysis is based on millions of D2C brands’ shipments processed through Shipway in FY25. RTO refers to instances where an online order is shipped but fails to reach the customer, resulting in the product being returned to the seller. This phenomenon, often caused by failed delivery attempts, inaccurate addresses, or customer refusal, significantly impacts D2C brands – increasing logistics costs, blocking inventory, and eroding profit margins. The report highlights that less than 2% of prepaid orders are returned, while nearly 26% of the non-prepaid orders are returned, reinforcing that RTO challenges are overwhelmingly concentrated in non-prepaid transactions. Therefore, this edition of ShipNotes focuses exclusively on the trends and drivers behind RTOs for Cash on Delivery (CoD) orders.