‘Many players encounter regulatory uncertainty & fear of operational disruptions during tech transition’

Vipin Vohra, Chairman, Continental Carriers said, “There is a clear gap in digital literacy within MSMEs. Limited in-house expertise to evaluate, implement, or manage advanced technologies, coupled with a shortage of industry-specific training programs, constrains their ability to adopt and scale modern digital solutions effectively. MSMEs in logistics and air cargo face hurdles like fragmented digital infrastructure, lack of standardised processes and limited integration across supply chain systems. Many small players also encounter regulatory uncertainty and fear of operational disruptions during technology transitions. Resistance to change among traditional stakeholders further slows adoption. High initial investment costs for AI, IoT, or blockchain—covering infrastructure, software and training—make MSMEs cautious. With tight margins, these companies seek quick returns, but the longer payback period for technology investments often deters decision-making, especially without clear visibility on tangible benefits.